Micro Video Marketing: A Trend Worth Jumping On

Micro video marketing has incredible potential for your brand. We’re uncovering the reasons you need to jump on board.

Who remembers Vine-- the incredibly popular 6-second video app that took the world by storm? The app became a phenomenon where ordinary people would share their creative talents in these short videos that would eventually circulate the internet and become viral.

The driving factor behind the success of this app was the fact that consumers were willing to tune in for those six seconds if it meant being entertained. Micro video marketing is an evolution of this concept for growing your brand today.

Nowadays, the average consumer’s attention span is so short that you likely only have a handful of seconds to gain their attention. Therefore, you’d better make those few seconds count.

Time Is Money

If you had the choice to watch a 10-second video or a 2-minute video you’d choose the shorter one, right?

As a business, it’s your job to educate and convince your audience that they need your product or service. Their time is precious and if you’re able to successfully capture their attention, it can mean income for your business.

A 10-second video is not a crazy time investment for consumers. Because of the length, people will be more inclined to tune in and digest the information. This is why micro video marketing can be such a powerful tool to get your branded content out into the world.

Less Is More

When done strategically and professionally, micro video marketing has the ability to intrigue consumers and spark interest. The beauty of this tactic is that you don’t have to say much to get your audience thinking about your brand. The primary goal here is to say less and leave them wanting more. The odds of them tuning in to a 10-second video are highly likely, meaning the video has to be compelling and well-made in order to make an impact.

Micro video marketing could very well be the “It” factor your brand has been longing for. At Talking Head Studio, we have experience crafting engaging videos for brands a variety of industries. Contact us today to get started on your next big project!