Increase video views and clicks by following our easy checklist for sharing videos. Download the pdf version below and print to use with your next video project.

• Host the video on your website.

  • If your website doesn’t support video hosting, you can always embed a YouTube video instead. If you are going to be creating a lot of videos to attract people to your website, it’s best to have a video hosting solution.

• Upload to YouTube.

  • Upload the video to your company channel.

  • Create a descriptive title with your desired keywords in it.

  • Create a detailed description of the content of the video, with a link to your website or landing page at the beginning.

  • Tag the video with as many relevant keywords as possible.

  • Categorize the video accurately.

  • Check to make sure the video is public.

  • Choose a great thumbnail (or upload one).

  • Add the video to a playlist you have already curated, or create a new playlist to add it to.

  • Add the location of the video.

  • Annotate the video to include a link to your website directly on the video.

• Upload to Facebook.

  • Upload the video to your company Facebook page.

  • Add the location of the video or your company location.

  • Mention any related Facebook pages.

  • Add a website link and call to action that displays at the end of the video.

  • Boost the video with targeted Facebook ads.

  • Pin the video to the top of your Facebook page timeline.

  • Ask employees or friends to share the video.

• Share on Twitter.

  • Share the link to the video on YouTube OR

  • Talk to your website developer about creating a twitter player card and share the video hosted on your website.

  • Share the video multiple times with relevant hashtags.

• Pin on Pinterest.

  • Pin the video from YouTube, add a detailed description with relevant keywords.

• Upload to Instagram.

  • Add the link to the video on your website in the company Instagram profile.

  • Upload a clip of the video (max video upload is 15 seconds).

  • Write a detailed description with relevant hashtags and mention that the link to the full video is in the profile.

• Share with email subscribers.

  • Follow the instructions your email provider gives on sharing video content within an email OR

  • Take a screenshot of the video and overlay a play button over it in Photoshop or using a tool like Canva.com

  • Add the screenshot photo to the email and link it to the video on your website.